Business Intelligence Metrics Tool

Automate Your Marketing Reports On Google Data Studio!

Watch all the Product Videos and Value Webinars here - https://pitchground.com/products/porter/videos

What's The Problem?

Marketing reports are an essential requirement to run a business smoothly. While you are spending hours and hundreds and thousands of dollars to generate the reports in the long CSV sheet format which is not only difficult to decode but you may also miss out on the crucial Metrics that might be super important to your business.

While the idea of having a centralized report sounds nice, it's possible with this tool and you don't have to spend hours on that.

We Bring The Solution To Your Problem!

PitchGround presents Porter - A business intelligence metrics tool that automates your marketing reports on Google Data Studio with Connectors.

Streamline and Automate your reporting and centralize your marketing data metrics with Porter on Google Data Studio, all in a few minutes!

Leverage Porter's friendly and actionable Google Data Studio templates to stop worrying about reporting once for all.  

What Is Porter and How It Will Solve Your Problems?

Porter Metrics offers Business Intelligence solutions for businesses by connecting sales data from POS systems from its customers and combine it with the in-store traffic data that Porter collects. It takes the raw data from the Facebook Ads API and transforms it to build custom metrics and dimensions in your Porter account.

Porter also helps join the verticals to help the businesses track the KPIs that matter the most for their business. In short, it is a connector metric solution between your marketing reports and your Facebook Ads (more integrations coming soon). It helps you automate and scale your marketing reporting with Google Data Studio

In short, automatically track main KPIs, unit economics, and metrics in a flexible and friendly way with Porter. You can also automatically calculate your combined ad spend, conversions, and ROAS from Google Ads and Facebook Ads to understand more about your business.

What does Porter offer?

1. Actionable Dashboard - Porter builds actionable dashboards that you would actually like to use for any use-case. The dashboards are interactive, so each person can visualize only the needed data and filter the data the way you want.

2. Connect all the KPIs into one account - Bring fast, data-driven decision making to all departments, teams, and individuals within your company. Connect all the CRM data, Digital marketing data, sales performances, finances, reporting, and various other metrics into your Porter account.

3. Automated and Centralized Reports - Easily Centralize all your marketing data on Google Data Studio. 

Porter collects, visualizes, and processes hundreds of data sources, all in one place and automatically. Now you DON'T have to prepare any reports on slides with screenshots or manually exporting CSVs into multiple spreadsheets.

4. Setup your reports in one minute - Turn reporting time from hours every week to just a few clicks with Porter's Google Data Studio templates to automate your marketing reports in a few clicks. Get reports for every marketing app and use cases. The templates are inspired by real data visualizations and reports from marketing agencies of all sizes. 

5. Get Google Data Studio Templates - Porter also provides the Free Google Data Studio templates that you can use it right away to automate your reports. The templates let you -

• Generate all the Facebook Ads report in one place
• Track your e-commerce stores and marketing channels performance in one place
• Take Google Search Console reporting to a next level with advanced, custom dashboards

Google Data Studio already offers free connections to Google Sheets, Google Ads, Google Analytics, and Google Search Console. You can leverage the Google ecosystem to centralize all their business data in one place. 

Porter offers all the metrics available on the Facebook Ads Manager; while you can also calculate the metrics as if you were using Google Sheets. 

Porter also has a growing library of dozens of report templates inspired by agencies and marketing teams from all around the world with multiple tutorials and documentation on Google Data Studio.

Some templates examples and images below-

• Facebook and Google ads performance Data Studio template
• Google Data Studio kits for Agencies
• Facebook ads lead generation and performance on Google Data Studio
• Facebook ads e-commerce funnel and revenue report on Google Data Studio
• Keyword ranking tracker and one-page SEO report with Google Data Studio and Search console
• Website speed performance report with Google Analytics and Google Data Studio
• and, much more...

What can you do with Porter?

1. Connect Your Data

Learn to connect your data sources - e.g. Facebook, Instagram, Google, LinkedIn, etc. - to Google Data Studio in a matter of seconds, the first step to automate reports and dashboards on Google’s BI tool. Porter currently provides 3 Data Sources/Connectors/Plugins - Facebook Ads + Instagram Ads, Facebook Insights, Instagram Insights

While Porter shows the process with our Facebook Ads connector, it works the same for most data sources.

1. You can use any data source from the Google Data Studio connector library, but, for this exercise, Porter encourages you to use its Facebook Ads connector
2. You need to authenticate your Gmail account.
3. Then, log in to the app you want to connect
4. Choose an account.
5. Set up some parameters (depending on the data source)
6. And connect

2. Building dashboards

Learn to ask and answer questions with data by choosing metrics (a numerical value) and dimensions (the breakdowns) on Google Data Studio that you can visualize by using:

• Scorecards
• Time series
• Pie charts and bar charts
• Maps
• And more.

3. Styling and Branding

Get to know some of the ways to customize the styling of your Google Data Studio dashboards by:

• Changing the background’s color
• Customizing canvas size
• Copying and pasting styles across elements
• Making elements report-level

4. Add Custom Formulas

Understand why Business Intelligence and data visualization tools overcome basic reporting tools. It comes down to have the flexibility to calculate your own metrics and formulas with the ease of Google Sheets and the power of SQL.

In this case, Porter will calculate the cost per conversion and frequency. You will also learn how to create time dimensions so you can visualize your data over time by date, week, day of the week, month, and so on.

5. Share Your Reports

Google Data Studio offers multiple options to let you share your reports with your customers and team by: 

• Downloading a PDF
• Embedding your reports on your website
• Sharing a link
• Scheduling automated emails
• Restricting or allowing access to users’ emails

You will also learn how to use templates, quickly create copies of your reports, and change data sources.

What Connectors are included for you? All that Porter has and will have in the future!

• Facebook Ads
• Instagram Insights
• Facebook Insights, Comments, Groups, Leads (coming soon)
• Messenger (coming soon)
• Google My Business (coming soon)
• LinkedIn (coming soon)
• Shopify (coming soon)
• Many others coming soon too!

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Check out the detailed FAQs guide tab here - https://pitchground.com/products/porter/faq

Have a Porter related Query for the Founder? Leave it here - https://pitchground.com/products/porter/community

Grab Your Code Now!

We would love to hear your feedback about Porter. You can drop your after-purchase review here - https://pitchground.com/products/porter/reviews